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Marketing Strategist

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Our client, a major Healthcare company, is looking for a Marketing Strategist for a 2-3 month contract to support their Direct to Consumer business. This position will be responsible for supporting the Marketing Manager in executing a multi-channel customer acquisition strategy in order to profitably grow the business. Key responsibilities include developing and aligning customer segment business and marketing objectives, developing customer segment specific positioning and creative execution and managing the overall creative development process with internal and external agencies. The Marketing Associate will have strong experience in managing campaign plans aligned to objectives, overseeing execution, utilizing analytic insights gained from campaigns, and ensuring optimized investment of budget in order to maximize profitability. Traditional marketing competencies around targeted messaging and value proposition development, creative execution that drives response and alignment to branding strategy are crucial. Additionally, the Marketing Strategist will have accountability for assisting in the development of the website strategy and support the execution of all direct-to-consumer digital marketing initiatives. This individual will have an inherent need to understand the competitive environment, and will identify strategies from other industries that can help us evolve the marketing space in the insurance industry. The successful candidate for this role will be a self-directed, proactive individual who brings a natural intellectual curiosity and appetite for action to the role and is comfortable with a fast-paced, changing start up environment.

RESPONSIBILITIES:

• Work with Marketing Manager to develop and manage a multi-channel marketing plan, including building and evolving positioning, creative and competitive strategies aligned to products and target customer segments.
• Develop customer segment marketing objectives and strategies, ensuring alignment with senior management and cross-functional business partners.
• Incorporate test and learn and analytics into marketing strategy. Understands the need for establishing campaign metrics and goals, and ensures that results and data are utilized to evolve campaigns and make marketing decisions.
• Work closely with campaign management team to develop campaign execution plans, timelines and reporting requirements.
• Utilize insights gained through program/campaign performance, market/sales data, market/competitor research, to optimize marketing activities.
• Design and manage detailed integrated plans based on the customer segment including contact strategy, creative briefs, marketing messages and claims, campaign data specifications and creative requirements.
• Manage the creative process through internal and external creative and agency resources. This includes but is not limited to the development of briefing materials, evaluating creative, and overseeing the development and implementation of ideas across multiple deliverables and tactics to ensure consistency and adherence to brand standards.
• Monitor website performance and drive evolution of digital strategy in partnership with the enterprise digital team. Develop reporting dashboards.
• Manage marketing budget, including monthly billing and accrual review.

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