Prior biotechnology or life science industry experience is a non-negotiable requirement for this position.
Assist in the development and execution of qPCR marketing program deliverables, based on defined strategic marketing plans.
Closely collaborate with global and regional market development managers to develop messaging and creative concepts for key marketing programs.
Work with internal creative services team and external agencies to drive the completion of marketing materials, including: flyers, product brochures, web site content, white papers, videos, webinars, promos, sales tools, social media communications, and sales & customer presentations.
Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. Regularly track marketing program results; develop and present metrics dashboards and recommendations for plan improvements.
Lead the sustaining marketing activities for qPCR including updating marketing materials, web pages, emails, and other communications as necessary.
A minimum of 3 years of experience with a proven track record of accomplishments in marketing/marketing communications.
Previous experience executing marketing communications is required.
Must be detail oriented - must have the ability to identify and resolve problems and complete tasks with attention to detail.
Strong business acumen, marketing experience, and customer focus are essential.
Understanding of analytics metrics and how to use them to inform plan improvements.
Able to act in a highly autonomous manner and address complex programs with high corporate visibility.
Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget
Excellent interpersonal skills with the ability to gain consensus and facilitate decision making processes within a matrixed environment
Proficient in Excel, Word, PowerPoint, and Adobe Photoshop.
Bachelor's degree in life sciences, marketing, business administration, or communications.