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Marketing Specialist-Healthcare (2) 15090-1

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1) Support the implementation and evaluation of marketing strategies that drive sales and profitable membership growth.
2) Execute specialized project plans for marketing tactics, such as the launch of new and revised products, and other marketing initiatives that support the product maintenance/cycle marketing plan.
3) Coordinate and manage the end-to-end development, review and revision of product maintenance/cycle materials by working with diverse cross-functional stakeholders (business partners, creative teams, legal, compliance, etc.) to deliver materials by designated market launch.
4) Independently develop, enhance and manage workflow process improvements. Possess the ability to solve problems independently and knowing when and what issues should escalate to other staff members/management.
5) Continually track and document the project status against timeline; identify necessary milestones and deadlines; update project schedule while analyzing resource need; identify project issues and risks.
6) Drive successful project implementation, including the coordination of all technical and artistic phases of marketing collateral; track budgets and project deliverables/milestones; manage vendor and internal unit activities; and prepare reports and communications on project status to stakeholders.
Requirements:
- Must possess a BA/BS in a related field such as Marketing or business, and/or equivalent combination of education and experience to include 5 years of marketing experience. At least two years in a health insurance environment is preferred, but not required.
- Strong analytical and quantitative skills with ability to use advanced features of Excel, PowerPoint and Word. Proficiency with Project 2007 and 2010 is desired.
- In-depth knowledge of advanced health insurance marketing principles, practices and techniques, including marketing analysis and research tools.
- Knowledge of legal, brand, and regulatory compliance requirements for marketing health insurance plans.
- Ability to independently evaluate marketing plans and processes and recommend process improvements.
- Excellent interpersonal, negotiation, and communication/presentation (verbal and written) skills.
- Ability to influence and align stakeholders and decision makers.
- Excellent cross-functional team, project and organizational leadership skills with attention to details.
- Ability to multitask with multiple deadlines and/or milestone requirements.

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