These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Marketing Specialist Dedham

0 people like this description

Primary Functions: Partner with internal and external business units to develop and implement direct marketing solutions to meed business needs. Work with external agencies to execute strategies in a fast paced and dynamic corporate environment.

Position Accountabilities:
1. Partner with internal colleagues in Product Marketing to ensure the direct marketing channels are being optimized to support the business goals. Specifically – to drive new to Bank prospect acquisition, cross-sell, activation and retention of qualified customers.
2. Spearhead implementation of direct marketing communications, including strategy execution, creative development, production and analysis. Use learnings to continue to improve and evolve direct marketing initiatives to be increasingly more efficient and effective.
3. Work with internal and outside agency partners to ensure direct marketing programs are implemented on time, on brand, on strategy, and in compliance with regulatory guidelines.
4. Manage budgets and forecasts for direct marketing programs
5. Partner with vendors, Systems and Operations support areas to ensure all marketing initiatives are leveraging available technologies and are able to be supported on the backend.
6. Facilitate ongoing status meetings with internal and external partners to ensure all parties are in sync with and accountable for their deliverables to support marketing efforts.
7. Maintain an in-depth understanding of retail and business goals, priorities and challenges to maximize the impact of direct marketing initiatives.
8. Maintain in-depth knowledge of competitive offerings and campaigns tactics to ensure Citizens remains competitive in its use of the direct channel.

Education Requirements: Bachelor’s Degree Experience: 5 years managing consumer and/or B-to-B direct marketing programs. Knowledge of credit card or business banking a plus. Technical Skills: • Development and implementation of 1-to-1 channel initiatives including direct mail, telemarketing, online and e-mail experience • Excellent written, verbal and presentation skills • Project management skills with a demonstrated ability to manage projects from inception through completion • Ability to manage multiple priorities at a time • Strong attention to detail and organizational skills • Ability to work well with a team

These job descriptions are examples. Looking for work?

Find JobsFind Jobs