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Marketing Specialist

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Growing company in Carlsbad seeks a highly motivated Marketing Specialist with experience and passion for customer loyalty, data analysis, marketing and community participation leadership. This is a full-time, onsite, contract-to-hire role.

The Marketing Specialist will be responsible for the renewal and retention of memberships, promotion of benefits, monitoring member’s satisfaction and engagement and maintaining membership records. The Marketing Specialist will also work closely with internal marketing and customer support teams to create and manage online community and activities in relation to existing membership programs. The candidate will also be responsible for managing the development of new membership programs.

Essential Duties and Responsibilities:
• Coordinates activities to retain members, responds to membership inquiries and prepares monthly membership reports.
• Interact with consumers to align their interest in our mission and products with corporate objectives.
• Be the eyes and ears of our community brand as if your own reputation depended on it.
• Build our community outreach.
• Minute by minute participation in conversations that surround company content and brand, answer comments, be a "mediator".
• Conducts surveys of members’ satisfaction and needs to improve service and retention.
• Identify opportunities for content surrounding company brand.
• Develop content for community marketing campaigns and communications.
• Create content for feeds in various media sited.
• Create and update daily, weekly and monthly reports.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising campaigns.

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