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Marketing Specialist

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Are you passionate about empowering businesses, from startups to enterprises, to achieve more using technology? Are you excited about how social media can connect a business to its customers? Are you skilled in digital storytelling, engagement, content creation, analytics, and community facilitation? Does driving innovation in a fast-paced, collaborative team environment sound like a dream job? Then look no further!

This exciting role of Digital Community Manager – Commercial will join the Digital Marketing team as a key member of centralized group, which manages the digital & social channels on behalf of our brand’s Business Groups (BGs) and Segments, focusing on small business and enterprise.

As our program and digital audience continues to grow and evolve, the Digital Community Manager – Commercial will serve as the voice of our brand to Canadian professionals in businesses of any size, from small business owners to the C-Suite and everyone in between.

Responsibilities:
• Owning Social Media editorial calendar (planning, ideation, execution & reporting at both national & local levels)
• Listening, posting & responding on behalf of the commercial (B2B) properties in Canada to our customers / followers through a variety of social media channels (eg. Twitter, Facebook, LinkedIn, blogs)
• Playing a leadership role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Owning Audience Access process for groups looking to communicate with our Social Audiences (eg. product / audience marketers, MarCom, Sales, customer service & CorpCom)
• Creating and curating customer-centric digital content across a variety of formats (blogs, infographics, images, videos)
• Creating the digital/social extension of in-person events
• Ongoing social listening & influencer outreach processes (eg. identify & engage beyond our assets)
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation)
• Using Social Technology tools (eg. Sprinklr, Simply Measured)
• Collaborating with agency partners to plan, ideate & execute activities
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team
• Staying abreast of digital/social trends

Relevant Skills and experiences:
Core:
• 3-5 years’ experience in social media and/or digital communications and engagement, preferably in a B2B space
• Demonstrated superior writing and content creation skills. Understanding of content formats across all social platforms.
• Strong analytical skills – leveraging past results, industry insights and business objectives to build meaningful campaigns
• Nose for news – using social listening tools to strategically create locally relevant, brand relevant ”right time” engagements
• Keen understanding of and passion for using social platforms for customer outreach and support.
• Understanding of the B2B customer journey/sales cycle.
• Community management rock star: ability to create engagement and discussion, connect networks and individuals, provide value to social media audiences.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; high level of collaboration across multiple stakeholder groups
• Energetic self-starter, with bias for action and ability to adapt to a transforming business.
• Bachelor's Degree, preferably in English, Communications, Public Relations, Marketing, Journalism and/or relevant work experience

Preference will be given to candidates who:
• Background & knowledge in IT, technology and the product offering
• Bilingualism is not required but a key asset
• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience (IT decision makers, small businesses, business professionals, C-Suite, business tech trendsetters)
• Customer research experience
• Experience with relevant technology & reporting tools

• Flexible work hours (as some activities will require support outside traditional 9am-5pm)

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