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Marketing Specialist

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The Specialist will work with the Marketing team with a particular responsibility for marketing for Analytics in the UK.

This team is part of the UK&I Geographic Marketing team and works closely with the business to drive marketing and communications around our business offerings, focused on Operations, Digital and Technology. The Specialist will need to be able to work flexibly across all the areas of our business as programmes are increasingly blurred across sectors but we are looking for someone who understands concepts such as big data and digital transformation.

The candidate will report to a Manager and will be expected to build and maintain an extensive network of stakeholders both internal and external.

Key Responsibilities:
• Help drive market awareness and understanding around our analytics offering and our interactive offering
• Work with, and help manage, internal business stakeholders to help define marketing and comms priorities
• Work with the team to input into holistic marketing programmes
• Work with the team to support and drive programmes working with sponsorships/key external partners. This will involve preparation and support of conferences and business roundtables
• Work with creative agencies to help design and prepare materials in a range of different mediums including film, print, social etc
• Help draft and create communications materials and a variety of content for all audiences
• Work with the team to drive digital marketing through digital and social channels
• Work with the team to help reporting back to all stakeholders
• Ensure that all programmes are evaluated based on proper metrics and ensure regular reporting of programme and progress against metrics to Senior Management.


Education: Bachelor’s degree, University degree or equivalent

Work Experience:
- Solid experience in management and creation of marketing programmes.
- Experience in digital marketing.
- Experience in technology specific marketing is a real bonus.
- Understanding of business issues

Work Requirements: Minimal travel (related to event execution) depending on geographical span

Knowledge and Skill Requirements:
• Understanding of the business and overall business strategy.
• Experience of working in the technology industry - ideally having worked at, or for, a major technology brand
• Understanding of business content and how to apply to business issues and problems – should have good writing and creative skills.
• Experience in managing and exploiting conference relationships.
• Understanding and ability to apply marketing concepts, branding and message development skills.
• Project management skills.
• Relationship building skills and experience of managing complex multiple stakeholders.
• Understanding of budget management and financial reporting.
• Ability to develop and apply creative, workable solutions to project-related issues.
• Strong oral and written communications skills.
• Ability to work independently with minimal supervision.
• Ability to deliver well-executed deliverables in support of the business strategy.

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