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Marketing Specialist

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The Brand & Content Strategy team sits at the intersection of strategy, creative and process. The team’s coordinator will support and assist in the planning, execution and performance analysis of integrated creative campaigns and product launches—across digital, social and print.
RESPONSIBILITIES: Develop and maintain team workflows, processes, and tracking documents. Including, but not limited to: strategy decks, creative briefs, asset requests, project lists and other tools related to integrated content campaigns. Collaborate with a variety of cross-functional partners to gather/disseminate information and assets with relationship building as the key to success. Attend project kick-offs & reviews as liaison between Marketing Strategy & Creative teams; ensure content execution tracks back to strategic objectives. Partner with Analytics teams to track and report on KPI’s for content marketing activation. Assist in assimilating analytics, customer insights and metrics to measure campaign effectiveness. Stay up-to-date on competitive landscape for content marketing and content architecture best practices. Provide administrative support for the Brand & Content Strategy team.
QUALIFICATIONS: Strategic thinker with passion for smart creative. Experience in project coordination, preferably in Creative Marketing or Content Strategy. Informed and in tune with competitive marketing, creative and content strategy activations and campaigns. Understanding of digital user experience. Exceptional communication skills with the ability to collaborate and build effective working relationships. Highly organized and detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines. Creative thinking and writing skills a plus.
EXPERIENCE REQUIRED: BA in Marketing or like field. 2-3 yrs in creative marketing and/or content marketing; retail experience a plus. Outlook, Word, Excel & PowerPoint proficiency.

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