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Marketing Specialist

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Reporting into the Direct-to-Consumer marketing department in this healthcare company, this role will have accountability for executing marketing plans for Physician offices that drive business growth opportunities as well as retention goals and select patient engagement. Ultimately this role will help to support the ability for Physician offices to grow the number of patients.

Key Responsibilities:
- Drive Community awareness for Physician offices in both Phoenix and Tucson to support the growth of their practices, whole office and individual physician patient bases.
- Develop and maintain community partnerships that introduce Physicians to the local audience
- Review, and present appropriate, requests for community participation, foundation grants and local market events
- Responsible for provider level tactics including personalization, material versioning and timely execution of strategies set by direct to consumer goals
- Act as liaison with Sales and Network Operations leads to determine goals and opportunities that will drive increased business opportunities
- Identify opportunities with the local communities that help drive Physician awareness and consideration
- Evaluate learnings from existing and prior campaigns and work to create effective strategies optimized to drive awareness and consideration
- Manage metrics for all business activities, measure results, and capture the learnings for continuous improvement
- Aid in creation of baseline market assessment: competitor analysis, industry structure, target segment needs assessment, sizing and segmentation, demographics, distribution channel analysis, and regulatory scan
- Execute test and learn and analytics into communication strategy
- Grow deeper level of market and competitive insight through market reviews and competitive intelligence gathering on all impacted features of market offerings

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