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Marketing Specialist

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In the next fiscal year, we will be investing in a new role of “Teacher Ambassadors”. These resources will become critical extensions to the marketing/teacher engagement managers as well as the local innovative education community. This program will involve the individuals using available resources to support them in delivering sessions, participating in events, training teachers and anything in between to get teachers using, loving and evangelizing our products. The TAs will be supported by the tele-marketing resources and SMB marketing to provide a closed loop journey from first interaction with our client through to usage.

Responsibilities:
• Work with Director of Education Strategy to create strategy for engaging teachers, education leaders, and schools in the use of technical products
• Partner closely with the Account Managers for the region in marketing and evangelizing product technology
• Conduct training sessions with teachers and educational leaders in schools
• Capture engagement and share using various social media platforms: Twitter, Blogs etc
• This role will be almost entirely on the road (local) – creating deep, personal engagement with schools
• Attend and speak at various events
Metrics:
• Education Influence: Get teachers to LOVE and leverage the products to modernize teaching techniques.
• Institution influence – Targeting (work closely with) 20-schools across Canada. Use video, blog, tweeting to give visibility into what these schools are doing with technology products
Qualifications
• Either a formal educational or experience background in K-12 Educations is required – the ideal candidate must be able to speak the industry
• Being tech savvy and well versed with technology products is required
• Must be VERY savvy with how to use social media to market – we are looking for people who tweet, blog, use video, etc
• Must be very energetic and creative

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