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Marketing Specialist

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Our client aims to build and activate the subsidiary partner portfolio and to grow the overall share of partners in market using, selling and deploying technology, and lead our channel’s transformation as evolves to become a devices and services company. The team is aligned along the classic partner lifecycle – Recruitment, Readiness and Enablement, Create Demand, Sell, Service and Retain - in order to ensure the team supports the established sales motions of the Corporate Accounts and Small & Medium Business groups.

High level responsibilities:
• Support the operations and growth of the Channel business, across customer segments
• Work closely with the Partner Sales Executives to create and execute marketing and sales programs designed to accelerate sales of the product in the Commercial Channel

Day to day tasks:
• Assist our Authorized Device Resellers (ADRs), in the execution of their demand generation campaign initiatives, from design to operations.
• Support the rhythm of the business (ROB) for the product Commercial Business in Canada, specifically focused on the ADRs, but working closely with the Authorized Device Distributors (ADDs), and the supporting team.
• Analyze reports and build regular scorecards providing analysis to track sales and marketing data (eg.seats, deals etc).
• Coordinate and lead channel marketing communications, ensuring all ADRs are aware of marketing offers and campaigns and leveraging them to their customers
• Support the on-boarding of new ADRs, as required.
• Work in partnership with the product group and customer segment marketing teams to integrate into relevant campaigns/opportunities/education.
• Coordinate various activities: marketing seminars, training event, reimbursements, validating partner records etc.
• Maintain program reporting and KPI tracking on activities.
• Drive utilization plans and reporting related to Partner Incentives, ensuring close alignment to business and marketing goals.
• Marketing budget management.

Qualifications:
Must have skills:
• Minimum 3-5 years Business and/or marketing background with previous experience in the IT industry
• Ability to multi-task, prioritize and manage multiple responsibilities amongst various different stakeholders and managers across the business
• Strong analytical skills with the ability to analyze and build scorecards
• Results oriented with strong project management and communication skills
• Strong working knowledge of Excel
• Solid marketing communications (both written and oral) and online technical knowledge
• Ability to work effectively and collaboratively within a team, as well as independently and with minimal supervision
• Nice to have skills:
• Background and/or knowledge of Channel programs

Educational and Industry Background: Bachelor degree in business or equivalent
Timeline of the assignment: ASAP; annual through June 30th, 2014, Hours 9-5, Monday through Friday.
Travel: Limited travel, restricted to within a 30 KM radius of the office to partner offices

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