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Marketing Specialist

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You will be working for one of the most widely implemented analytics solutions in the world that helps large and small advertisers gain insight into their site visitors and marketing campaign performance. We're looking for a superstar to help lead marquee marketing activities!

Minimum Qualifications:
This role includes working with individuals at all levels across the company and in the industry including product management, product marketing, corporate communications, education, and sales.
5 years experience in a marketing role, digital marketing experience preferred.
2 years of experience creating and executing successful B2B marketing and inbound marketing campaigns.
Impeccable business writing and communication skills.
Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence.
BA/BS degree. In lieu of degree, relevant skills or equivalent experience.
MBA Preferred.

You will be responsible for the following:
Supporting event marketing:
Work with the marketing event lead to organize, project plan for key tier 1 hosted events.
Contribute to content and speaker discussions to help ensure we bring unique content to event attendees.
Assist with researching and advising on industry events to participate, and work with conference organizers to execute on the plan.
Review content and collateral to ensure executional excellence.
Own all internal communications on event details/specifics and activate sales.

Owning sales enablement activities and case studies:
Developing new, and updating existing sales enablement content.
Leading customer case study development and project management of studies.
Understanding personas of our target audience and aligning content to each point in the customer journey.
Managing project plans, setting and achieving deadlines, within budget and scope.
Engaging internal stakeholders to deliver against project milestones on time.
Supporting marketing with on-going requests, such as, budgeting, legal issues, meeting management, etc.

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