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Marketing Specialist

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Aquent's client, a leader in the communication and security products industry, is seeking a Marketing professional for a newly created position on their Global Marketing team. The scope of responsibilities is broad and may include involvement in customer research, new product launches, promotions, web site maintenance, public relations, email and direct mail marketing, social media, trade shows and events.

Main responsibilities include:

• Assist in development of content and value propositions that resonate, and deployment of said messages through electronic (and other) means with the ultimate goals of building our contact database and generating qualified sales leads.
• Work both across the organization and within the partner network to create product, vertical market, company capability, and partner solution macro materials including sales collateral, advertisements, webinars, HTML/email communications, product announcements, presentations, technical web content, infographics and videos.
• Team with internal graphic designer, corporate marketing, external agencies and the corporate marketing organization to create marketing and advertising collateral that tells a compelling story.
• Work side-by-side with the marketing team to develop and improve messaging, including utilizing customer/partner quotes and internal interview/byline content to turn into marketing communications material.
• Work with Sales Team to develop, research, test, deliver and analyze campaigns and lead generation programs.
• Help maintain and raise overall company profile and customer engagement on social media channels such as LinkedIn, Facebook, Twitter and YouTube by strategizing with existing team. Identify new opportunities where the company should interact in the future.
• Identify, hire and manage partner agencies to help create collateral and campaigns.
• Assist in the planning and production of marketing and public relations videos, such as video case studies, product installation tutorials, event multimedia and more.

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