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Marketing Specialist

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This is a 5-month contract to start.

One of our Fortune 500 Financial Services Clients is seeking a contractor to support the Affinity Programs team. This marketing team supports the Affinity business unit which has the key objective to grow standard auto policies in force by 12% year over year by increasing member penetration into new and existing partner organizations.
This position will provide day to day support in coordinating direct mail, budgets and all other program team activities. This position will support small-scale projects aimed at driving process efficiency, improving effectiveness of existing tactics and exploring new marketing methods and tactics.
Key responsibilities:
• Provide support to the direct mail and digital Affinity program teams to coordinate the timely and quality execution of hundreds of tactics with our internal Campaign Managers, Designers, Builders, IT, Relationship Managers, Marketing Consultants, legal and external vendors. This includes:
- submitting requests
- data input into our salesforce.com tool
- running reports
- proofing & auditing
- writing briefs
- timeline management & milestone tracking
- testing

• Provide support on the implementation of A/B test plans

• Act as project support on key projects aimed at driving process efficiency

• Act as project support on key projects aimed at the testing or the exploration of new marketing tactics

• Act as project support on key projects aimed at improving effectiveness of existing tactics

• Develop communications to various audiences on upcoming tests and process changes, etc.

• Provide support in budget management and reporting


• All other duties as assigned

Key competencies necessary to be successful in this position are drive for results, problem solving, project and process management, strong communication skills and dealing with ambiguity.
Education: undergraduate level degree in marketing or business administration is preferred.
Technical Skills: Strong MS Office skills with an intermediate to advanced level of excel experience, ability to learn and use web based systems (salesforce.com)

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