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Marketing Specialist

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Our Fortune 500 travel client is looking for a marketing specialist with project management experience to help develop and deliver best in class integrated marketing programs. This is a long-term ongoing roll with competitive pay and a full benefits package.

This person will plan, develop, and execute direct marketing campaigns via email, direct mail, and the web in an efficient and effective manner which generates a positive ROI and enhances member loyalty. 


· Collaborate with redemption air and non air business owners to deliver yearly marketing plans. 

· Serve as project manager for all promotions and communications, managing the overall communications strategy, creative development process, production schedules, approval processes, and budgets. 

· Manage internal and external creative and production support teams to ensure high-quality, on-time delivery within budgets. Communicate the status of programs on an on-going basis to stakeholders. 

· Develop the overall communications strategy (audience, message) for programs and promotions and coordinate with other communications stakeholders such as PR, Marcom, and Operations to ensure communications are integrated and consistent across channels. 

· Collaborate with other internal teams, as appropriate, to deliver programs, promotions, and communications.

· Ensure campaigns are effectively targeted in order to deliver highly relevant offers to customer groups and to appropriately manage audience overlap from various promotions. Select appropriate communication channels for the program objective, leveraging marketing best practices to optimize ROI and customer loyalty.

· Drive in-market tests with defined test and control cells to continually learn and improve ROI results. Incorporate learnings into future plans. Leverage partner knowledge and learnings to develop programs. Leverage direct marketing best practices, loyalty industry best practices, and Mileage Plus learnings. Share test results with team members. 

· Ensure all member communications are consistent with brand and communication guidelines as well as overall corporate strategy. Ensure communications meet Partner communication and brand guidelines, as appropriate. Communicate program status and results to key internal and external stakeholders, as appropriate.

· Coordinate with analytics team to conduct and deliver standard post-promotion analysis on promotion effectiveness including ROI analysis (on a segment and total audience basis), test vs. control, and results vs. prior programs. Investigate idiosyncrasies uncovered by analysis.

· Develop and maintain 12 month integrated marketing calendar to support redemption communications. 

· Apply a proactive approach to program content and provide alternatives to reactive program needs 

· Work closely with Analytics team to fully understand all opportunities that the member data base can provide. 

· Define day to day processes for Redemption communications. Work closely with Redemption communication supporting departments such as IT, loyalty operations, customer service, and e-commerce. 

· Responsible for ensuring delivery of campaigns on time, on budget, with high quality and low errors. 

· Work closely with outside agencies to ensure Redemption communication objectives are shared and supported.

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