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Marketing Specialist

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Our client, a Fortune 500 software company, is looking for a Marketing Specialist for a 3 month contract.

Job description:
The Marketing Specialist will report to the Sr. Manager, Marketing Programs and will be responsible for lead generation and demand creation, including web seminars, lead nurturing, direct marketing, advertising and incentive-based programs. The right candidate must effectively manage across departments and with the team to help drive measurable results within the lead generation team. The lead generation team is responsible for generating a consistent flow of net new sales opportunities for both the outside and inside sales forces sufficient to achieve stated quotas and business goals. The marketing specialist must help drive the use of all available tools and techniques to improve effectiveness and assist in fine tuning the lead generation machine to maximize results.

Responsibilities:
-- Help to develop and execute a comprehensive lead generation/demand creation plan & budget
-- Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
-- Help to manage and accurately forecast the lead generation budget (including accurate p.o. processing and timely invoice collection)
-- Utilize repeatable processes for lead generation and follow-up by sales; provide effective and timely communications with sales teams as appropriate
-- Maintain a positive, cooperative relationship with the Industry Marketing, Creative, Operations and Web organizations
-- Manage relationships with appropriate vendors to expand reach of demand generation programs
-- Create tasks in SharePoint to initiate data work, HTML layout of landing pages and emails, and email blasts.

Qualifications:
-- B2B software lead generation experience
-- Excellent written communication skills
-- Outstanding attention to detail; must be highly organized
-- Understanding of and experience working in a highly automated marketing environment
-- Experience using systems such as Oracle CRM OnDemand and Eloqua a plus
-- Operates with integrity without compromise
-- Strong interpersonal skills required
-- Must have a strong metrics orientation

Education:
BA/BS

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