Marketing Specialist

2 people like this description

Summary
The Seasonal Marketing Specialist supports the Associate Brand Mangers (ABMS) and Seasonal Marketing Director in the development and execution of business and marketing plans.

Principal Roles and Responsibilities

  • Manages activities related to the day-to-day execution of marketing plans
  • Manages execution of seasonal specific portfolio development and tactical plans including:
    -Project proposal process for new propositions
    -New item cross functional requirements (zfins, UPC creation, etc)
    -Pricing approval
    -Art approval
  • Knowledge management ownership of master file/database (used for above)
  • Assists Seasonal team in the management of cross-brand business initiatives including productivity and cost-savings activities.
  • Assists the ABMs in the development of internal and external business overview materials (customer sales presentations, etc.).
  • Assists ABMs (as needed) in the development and execution of brand-specific tactical plans.
  • Assists ABMs with day-to-day activities associated with maintaining the portfolios budget, including the review and approval of related expenses associated with portfolio marketing support (media, advertising, research, etc.).
  • Evaluates data on existing products or selected customer groups as required.
  • Performs special projects for Seasonal Director as assigned.

    Knowledge and Skills
  • Bachelor's degree in marketing or business
  • Excellent verbal and written communication skills
  • Strong analytical skills and sound interpersonal skills
  • Broad managerial abilities and skills so as to drive projects through to completion and leverage peer influence
  • Exceptional organizing and prioritizing skills, as well as the ability to multi-task
  • Excel, Powerpoint, Word proficiency, SAP or IRI knowledge a plus
  • Candidate in pursuit of MBA for a career in marketing or with 1+ yr. of related experience preferred

    Key Competencies
  • Action oriented/drives for results
  • Effective team player
  • Project Management/Able to manage multiple projects at one time
  • Detail oriented
  • Problem solver