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Marketing Specialist

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The Seasonal Marketing Specialist supports the Associate Brand Mangers (ABMS) and Seasonal Marketing Director in the development and execution of business and marketing plans.

Principal Roles and Responsibilities

  • Manages activities related to the day-to-day execution of marketing plans
  • Manages execution of seasonal specific portfolio development and tactical plans including:
    -Project proposal process for new propositions
    -New item cross functional requirements (zfins, UPC creation, etc)
    -Pricing approval
    -Art approval
  • Knowledge management ownership of master file/database (used for above)
  • Assists Seasonal team in the management of cross-brand business initiatives including productivity and cost-savings activities.
  • Assists the ABMs in the development of internal and external business overview materials (customer sales presentations, etc.).
  • Assists ABMs (as needed) in the development and execution of brand-specific tactical plans.
  • Assists ABMs with day-to-day activities associated with maintaining the portfolios budget, including the review and approval of related expenses associated with portfolio marketing support (media, advertising, research, etc.).
  • Evaluates data on existing products or selected customer groups as required.
  • Performs special projects for Seasonal Director as assigned.

    Knowledge and Skills
  • Bachelor's degree in marketing or business
  • Excellent verbal and written communication skills
  • Strong analytical skills and sound interpersonal skills
  • Broad managerial abilities and skills so as to drive projects through to completion and leverage peer influence
  • Exceptional organizing and prioritizing skills, as well as the ability to multi-task
  • Excel, Powerpoint, Word proficiency, SAP or IRI knowledge a plus
  • Candidate in pursuit of MBA for a career in marketing or with 1+ yr. of related experience preferred

    Key Competencies
  • Action oriented/drives for results
  • Effective team player
  • Project Management/Able to manage multiple projects at one time
  • Detail oriented
  • Problem solver

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