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Marketing Specialist

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The Marketing Specialist supports the Portfolio Sr. Director and Marketing Managers in the development and execution of business and marketing plans.

Job Responsibilities Overview

  • Assists Portfolio Sr. Director in the management of cross-brand marketing initiatives including creative development and execution of shared media (out-of-home, etc.)
  • Assists Portfolio Sr. Director in the management of cross-brand business initiatives including productivity and cost-savings activities
  • Assists Portfolio Sr. Director in the development of internal and external business overview materials (customer sales presentations, etc.)
  • Assists Marketing Managers (alongside Assistant and Associate Marketing Managers) in the development and execution of brand-specific tactical plans including promotional plans, digital/social media, mass media, PR, sampling, and retail marketing plans, ensuring they are on strategy and support the brand's equity
  • Manages key agency contract negotiation and development process including scope of work assessment and performance reviews
  • Monitors and evaluates ongoing results associated with the portfolio or brands stated strategies and tactics to understand and effectively communicate performance as well as recommend adjustments to specific activities that are not driving desired outcomes
  • Manages the day-to-day activities associated with maintaining the portfolio's budget, including the review and approval of related expenses associated with portfolio marketing support (media, advertising, research, etc.)
  • Performs special projects for Portfolio Sr. Director as assigned.

    Requirements

  • Bachelors Degree with 2+ years of marketing, communications, or related experience
  • Strong oral/written communication skills, as well as the ability to multi-task
  • Broad managerial abilities and skills so as to drive projects through to completion and leverage peer influence
  • Candidate in pursuit of MBA for a career in marketing preferred

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