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Marketing Specialist

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Duties Support the Market Development, Creative Services, Regional Marketing, and other users of the Mars tool. Tasks include creating and updating training material, sending out relevant communications, managing user questions and issues, and arranging scheduled training and orientation as needed.

Determine additional system requirements based on business needs in line with evolving cross-functional Marketing processes and industry standards. Partner with Marketing Systems owner and IT to prioritize and execute adaptations and enhancements according to plans.

Provide research and reports for leaders regarding the data in Mars. Offer, as needed, analyses of Mars's contents and structure. Be capable of providing details and options for possible enhancements and solutions in response to feedback and requests from users and leaders based on an ongoing assessment of system capabilities.

May perform other related duties as required and/or assigned
Skills This position functions as a team member, managing the training, support, and optimization of the global campaign planning system, Mars. Effectiveness in this role requires a thorough working knowledge of the associated processes, tools and systems as well as the department's policies and procedures. The job encounters work situations of diverse scope and moderate to high complexity and identifiable factors. Incumbent exercises judgment within defined procedures and practices to determine action.

This position requires solid communication and organizational skills to communicate and implement plans and activities.

Must have strong problem-solving and troubleshooting skills, especially as applied to cross-functional logistics and computer software.

Experience in managing product applications and roadmaping from end to end.

Unica/IBM and/or Eloqua experience preferred.

Digital marketing and marketing automation experience preferred
Keywords
Education Bachelor's degree or higher in Communications, Marketing or a related discipline or equivalent education and experience strongly preferred.

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