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Marketing Specialist

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Our client, a leader in the financial services industry, is looking for a dynamic Marketing Specialist to join their team! Their Marketing team is responsible for initiating, developing, executing and analyzing targeted initiatives directed towards financial advisers and other select intermediaries.

The Marketing Specialist will be part of a dynamic team that will contribute to taking our client's marketing approach to the next level, increasing its contribution and effectiveness.

The responsibilities of the Marketing Specialist include:
· Project planning, development, management, and execution for fully-integrated marketing plans including:
o Determine project objectives and develop internal consensus for positioning.
o Design and write marketing plans/briefs outlining specific marketing activities to support business, sales and marketing initiatives
o Coordinate with various internal and external constituents, including prioritization, delegation and monitoring of tasks
o Execute the plan
o Perform post-program analysis independently or in conjunction with Business Intelligence resources
· Manage day-to-day activity of ongoing marketing programs
· Plan, develop and execute e-mail campaigns in close collaboration with the Web and Communications teams
· Act as a business resource, on behalf of the Marketing Team, for technology projects
· Contributes to strategic marketing discussions with business areas

Desired skills/qualifications:

· Ability to manage projects across multiple teams or groups.
· Ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
· Effective facilitation of meetings.
· Working knowledge of the mutual fund industry and ability to apply it to projects
· Working knowledge of marketing techniques and best practices and ability to apply it to projects
· Aptitude for or working knowledge of various internal and external business systems (e.g. ExactTarget email system, salesforce.com, etc.) and the ability to apply it to projects
· Experience briefing and reviewing creative work/agencies (print and on-line/digital)
· Experience using analytics/metrics to better design and evaluate marketing programs

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