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Marketing Specialist

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To manage and deliver marketing support required of the assigned business unit(s) or assigned portfolio of product(s) including marketing analysis, planning and project management.

Implement marketing tactics to help meet marketing campaign and program goals and objectives. Tactics may include content development and channel marketing activities such as web page content, email, direct mail, digital/print advertising, social media, and search engine marketing.

Assist in developing tactical marketing plans including detailed analysis of market segments, business trends and potential market opportunities.

Assist in identifying and developing effective promotional and sales tools and collateral marketing pieces and oversee their implementation. Oversee the coordination of marketing communications activities and plans using internal systems (MARS) and coordinate deployment with regional marketing partners.

Assist in monitoring budgets, schedules and performance requirements for the assigned business unit(s) and project(s).

Assist in compiling, reporting out, and analyzing marketing metrics and dashboards.

Proactively seek out information on marketing and promotional trends along with competitive activity relevant to the assigned products and business units. Recommend and oversee the implementation of new or revised approaches to the current plan and strategy.

May perform other related duties as required and/or assigned.

This position interacts with varying levels of internal and external personnel requiring the ability to clearly communicate verbally and in writing. Effectiveness in this role requires an in-depth knowledge of business and campaign plans and strategies as well as industry practices for developing, promoting and selling similar products. The incumbent works on problems of diverse scope where analysis of situations requires review of identifiable factors. Exercises judgment within generally defined practices in selecting methods and techniques; solutions are expected to be creative and practical.

Skills Previous experience (1-3 years) in marketing, marketing analysis or sales role including participating in market analysis and planning preferred. Excellent communication and teamwork skills as well as analytical, project management and planning skills necessary. Experience developing, implementing, tracking and analyzing marketing campaigns necessary.

Education Bachelor's degree in Business, Business-Marketing, Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required.

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