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Marketing Specialist

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Marketing Specialist

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm.

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3+ years’ experience in a marketing role
  • Strong organization and prioritization skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

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