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Marketing Specialist

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Role Description

Responsible for execution of all aspects of STP’s multi-channel brand marketing strategy through new customer acquisition and retention efforts via various marketing initiatives (PR, Social, Digital Marketing and In-Store)

Key Responsibilities

Marketing Strategy Execution

Responsible for the day-to-day execution of the STP brand marketing strategy and creative content calendar to drive STP brand goals
Coordinate all in-store marketing initiatives and support the Marketing Supervisor in the execution of all marketing creative content to support the multi-channel marketing plan
Proactively collaboration across cross-functional business teams including the Brand Creative and Site team to execute the end-to-end content creation, from conceptualization, design, to finalization of all creative content
Support the Marketing SUP and Managers in reviews of all creative content to ensure a consistent voice in alignment with STP brand guidelines and messaging themes
Communicate effectively within and across teams such as Merchandising, Planning, Store Operations, Site, and Corporate Marketing to ensure the successful execution of all STP marketing content in support of in store and advertising initiatives
Support each new opening and related events and plan
Research industry and customer to provide recommendations to marketing campaigns and creative content and copy
Agency Collaboration & Management

Support the management of marketing third party / agency resources as needed to develop Marketing campaign concepts

Required Skills

Internal knowledge of company
Digital Experience
Strong communication skills
Attention to detail
Organization and multi-tasking skills
Production knowledge
Highly motivated/ambitious
Professional maturity – will be communicating with VP’s and above
Experience with ecommerce is preferred

Minimum Experience

2 - 4 years of ad agency or client side Advertising/Marketing experience
Agency background is preferred

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