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Marketing Specialist

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Industry: Internet of Things
12 months contract pay: £40k to £50k plus bonus, free food, gym…
Strong potential for the role to go Perm.
Based London Victoria

We are looking for a Marketing Specialist with experience managing channel marketing ideally within retail industry/wholesale channel.

You will be responsible for implementing marketing programs with distribution partners in the professional channel. The role will report into the Head of Global Pro Marketing, and will focus on following the distribution strategy set out by the Global Pro Marketing Team.

The Global Distribution Marketing Specialist must be a strong coordinator and project manager, with a desire to drive commercially important projects to completion. It is essential that this individual is a clear communicator and able to support its implementation of marketing into the Pro Distribution Channel. A large proportion of the role will be in managing the day to day marketing operations of external accounts with its distribution partners.

Industry related experience of B2B, wholesale or distribution Channel Marketing or Merchandising is a strong advantage.

The work

Work with Channel Marketing Manager to ensure there is consistency in brand execution and implementation across all activities in distribution and follow guidelines of the overall distribution marketing strategy.
Manage implementation of marketing into our distribution partners. Working with them to increase awareness of our “internet of things” product in the channel, share of voice, and sell-through of products.
This individual will work with the distribution partners on a daily basis to develop marketing plans, supply them with Nest assets, collateral, and messaging.
Onboarding of new distribution partners, making sure these partners are fully equipped with the tools they need to start selling our products.
Responsible for execution of all event related activities in distribution. Including planning, pre and post event communications and participation at the event. Key to this will be to set clear KPI’s for attendance and report results back to the extended team. Support Pro Sales Team at industry events.
Interacting and collaborating with members of the Sales Team to understand the needs of the channel, review incoming partner needs and deliver on time and on budget.
Responsible for checking compliance of distribution partners against the brand guidelines, including adherence to copy guidance, correct use of imagery and correct interpretation of the brand. Regularly perform audits of partner websites to ensure they are compliant and current.
Provide the Sales team with briefings on deployment of marketing into the distribution channel.
Support Pro Quarterly business reviews.

Minimum qualifications

3-4 years of related experience.
Understanding of and/or background in wholesale or distributor channel marketing. Experience in B2B marketing to the trade.
Experience launching marketing activities that leverage more than one brand while maintaining consistency.
Bachelor’s degree.

Preferred qualifications

Proven success negotiating with partners to create experiences that support your brand and products.
Experience working for powerful, iconic brands (consumer or B2B) that engage consumers through disruptive marketing.
Proven success driving awareness, engagement, and conversion results for trade products.
Worked with external agencies and agents, e.g. advertising agencies, designers, photographers.
Experience with channel marketing measurement: managing analytics and KPI reporting to goals.
Budget reporting responsibility.
Examples of your work and thought process.

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