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Marketing Specialist

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Timeline of the assignment: Hours 9-5, Monday through Friday.
Travel: No Travel Required
The Lead Operations Specialist is responsible for being the liaison between the Marketing organization and the Inside Sales organization for Canada. This role is across all business groups and segments marketing teams nationally. The Lead Operations Specialist reporting to the Marketing Operations Lead will communicate clearly with the Inside Sales team located outside of Canada. This role will focus on evaluating, prioritizing, preparing and briefing telemarketing campaigns for the Inside Sales team. This role will be the point of contact responsible for communicating with Inside Sales on Canada marketing priorities including upcoming events and offers. This individual will also be responsible for monitoring progress of telemarketing campaigns by leveraging reporting to gain insights on lead quality and follow-up process effectiveness.

Responsibilities:
• Work closely with broader M&O team ensuring deliverables are met in a compliant and timely manner.
• Review all telemarketing campaigns for eligibility and process accordingly leveraging process.
• Coordinate with World Wide Inside Sales Team Leads to communicate upcoming campaigns launching, capacity planning of tele resources and providing additional support as needed to support the success of campaign.
• Summarize, deliver and maintain briefs to World Wide Inside Sales focused on upcoming Canada priorities to ensure strong collaboration.
• Coordinate and follow up with Inside Sales Lead and Sales Excellence for Lead follow-up process and updates.
• Leverage dashboard reporting to monitor and report on the progress of campaigns for all marketing stakeholders.

Culture of team: M&O drives a culture of accountability. The Marketing Operations team is focused on leading the transformation for modern marketing at Canada. The Marketing Operations team operates by communicating early, providing feedback and being very solution oriented when challenges are presented. Clear roles and responsibilities with cross groups involved in lead operations is key.

Qualifications:
2-3 years related work experience required. Excellent communication, negotiation, and interpersonal skills required. Must be able to work independently and as part of a team in a fast-paced environment. Inside Sales or Business Development Representative experience will be considered an asset. Corporate experience is an asset.

Required skills:
• Ability to take initiative be proactive, and work independently with little supervision.
• Demonstrated project management skills, including planning, prioritizing, setting timelines, and driving the delivery of work on multiple efforts concurrently.
• Thrives supporting many stakeholders at one time.
• Familiarization with the role of inside sales within a B2B marketing organization.
• Ability to multi-task while maintaining a keen attention to detail and thrive in a cross functional team.
• Fluent in excel and dashboard reporting including building pivot tables, v-look ups, etc.
• Creative thinking and an energetic and positive approach to facing challenges.
• Excellent written and verbal communication skills to effectively interact with executives, senior management, vendors, visitors and peers.
• Microsoft experience preferred. Experience with Office products required.
• Minimum of 2 years’ experience in a corporate environment.
• Bachelor's degree in Marketing or Communications required.

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