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Marketing Specialist

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This position executes the social campaigns and will oversee the performance of the paid search engine with the agency.

Key Responsibilities:
- Social media campaigns in-house management and execution on Twitter, Facebook and LinkedIn
o Works closely with community management team on internal Paid Social campaigns execution.
o Creates POs and makes sure that budget is appropriately assigned to social platforms
o Provides reporting on weekly and monthly basis
o Acts as SME (subject matter expert) on paid social media
o Stays in tune with latest social and paid media tools, platforms, technologies, behaviors and trends to develop creative and innovative methods and marketing ideas
o Works with stakeholders to develop paid social media marketing activities to achieve business objectives across all B2B and B2C initiatives.
o Ensures campaign KPIs are met and targets are delivered
- PPC (pay per click) /search engine campaigns monitoring
- Coordinates SEM monthly reports across business and communicate results to essential parties
- Helps delivering on Paid Search and Paid Media strategy
- Coordinates status calls/meetings with the agency.
- Monitors Paid media spend against POs
- Monitors campaign ongoing performance and optimization
- Works closely with Paid digital media lead and the other team members to ensure that all digital marketing initiatives executed are captured in the monthly communications.

Qualifications:
• Bachelor’s degree
• 3-5 years’ work experience in online marketing with a successful track record in projects/campaign execution delivery on time and budget.
• Campaign execution experience in both, B2B and B2C environments
• Deep understanding of search engine marketing (SEM) and paid social platforms
• Competency in deriving insight and action through data analytics
• Experience in working with digital agencies.
• Proficient with Microsoft Office, Twitter/Facebook Ad management, AdWords, Web analytics tools.
• Excellent communication skills and strong project management skills
• Demonstrated skills in reporting using different analytic tools
• Ability to handle multiple projects while making decisions about key priorities.
• Results oriented team player who thrives in a fast paced environment but can work independently
• Ability to work with employees in all levels of the organization
• Fast learner, hardworking and persistent

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