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Marketing Specialist

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Marketing Specialist III
Essential Job Functions:
•Assist NSX campaigns team in the logistics, promotion, execution and reporting for multiple online programs (e.g. online media programs, social media programs, webcasts and other online events)
•Use data driven insights as well as A/B testing to optimize digital content and offers to maximize ROI
•Liaise with sales, BU, field and digital marketing teams to provide visibility and ensure successful execution
•Pay close attention to detail in content and logistics
•Work closely with Campaigns Marketing Manager, Events Marketing Manager, digital media agencies, operations, and sales development teams to ensure proper program promotion and follow up
•Track and analyze online program that are assigned and report on performance and ROI
•Must have experience and comfort working in a fast-paced and highly matrixed environment

Required Skills and Experience:
•BS/BA degree
•Minimum 3 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech; agency experience a plus
•Demonstrated experience with closed-loop methodology and the hands-on utilization of webinar platform (ON24 or equivalent), CRM (Salesforce.com) and marketing automation platform (Eloqua or equivalent) is a desired
•Ability to quickly understand and articulate content strategy and key messages and ensure these are communicated consistently throughout online program content
•Highly analytical and creative at the same time, experienced in driving measurement and reporting on the effectiveness of the online engagement
•Comfortable in a fast paced environment, willing to prioritize work for self and team, while maintaining business goals and timelines
•Excellent communications skills

Position to be based in Palo Alto, CA

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