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Marketing Specialist (6 month maternity cover)

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My client is a major city based investment firm. They are looking for someone to join their marketing team for 6 months maternity cover.

Key Responsibilities:
The role is responsible for helping to raise awareness of our financial product across institutional client segments, and assist in the delivery of the institutional marketing plan in order to drive adoption of ETFs amongst European Institutional investors, with a focus on asset managers, pension funds and insurance companies.

The Role:
• Develop integrated marketing campaigns targeted at the institutional segment (including sales collateral, direct mail, email, digital, PR, events, and print media)
• Support sales force with marketing activities
• Measure and report performance of all marketing projects, and assess against pre-defined goals (KPIs)
• Use data and insights to make improvements to customer the journey
• Build and maintain strong working relationships with the sales team and ensure marketing initiatives are aligned with sales objectives and emerging opportunities
• Work directly with internal marketing partners, generate new strategic content and client educational materials
• Understand client behavior, practices and trends on which to create an innovative, relevant and impactful experience for specific institutional needs

Skills:
• Qualifications and Skills (please include education requirement):
• Degree, ideally in business studies, economics, marketing or communications
• Solid Marketing experience; preferably in the financial service industry.
• Investment/financial knowledge – ideally exchange traded funds, active mutual funds, capital markets
• Digital and/or content marketing experience a plus
• Client-oriented perspective
• Able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
• Able to work independently, yet a team player
• Ability to work effectively in an international team environment and matrix structure
• Flexible and adaptable to the demands of the role
• Excellent verbal and written skills with attention to detail

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