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Marketing Specialist - Interactive

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The Marketing Specialist supports client by deploying, tracking, and reporting innovative marketing campaigns promoting sites, audience development, emerging products, and branding initiatives.

Specific Functions
- Manage and execute marketing programs involving mostly online display, email, search and social media tactics. Be able to anticipate and aggressively respond to campaign-related business and technical issues.
Manage submission, development and trafficking of creative materials.
Coordinate and manage internal and external approvals.
Closely track programs and campaigns and provide regular and ad hoc reporting on marketing performance; plan and implement ongoing creative testing strategies; optimize results.
- Ability to assist the marketing team with and key initiatives beyond audience campaigns that originate from a diverse set of skate holders.
- Keep your head in the game, take ownership of issues and drive them to resolution in a timely fashion; operate independently, juggling multiple tasks and projects simultaneously in a results-oriented environment
- Team-oriented collaboration with internal and external partners and customers

Skills Required
- 2-3 years of Online Marketing with a background that includes experience with email, search, display advertising and social media.
- Basic understanding of trends and industry topics as it relates to marketing and interactive or broadcast media; ability to translate marketing communications strategies into actionable tactics.
- Demonstrated analytic skills: some understanding of consumer research, data mining, product strategy, pricing, and online promotion/Web analytics; able to measure marketing and promotional effectiveness, structure marketing tests, and track performance using marketing and web analytics.
Excellent written and verbal communications skills.

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