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Marketing Specialist - B2B

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Our top Media Communications client is seeking a Marketing Specialist with strong experience with B2B.

Requirements and Responsibilities:
Primary responsibilities include developing B2B sales collateral, custom presentations and reports based on information collected such as client goals, market trends, competition, new products, and special company initiatives. 

+ Works closely with sales leaders to proactively identify, create and steward compelling strategic marketing campaigns based on advertiser spend mix, market conditions, prior campaign performance and advertiser goals. 
+ Provides sales positioning support and creative brand strategies to elevate the brand. 
+ Works with cross functional teams to complete collateral, case studies and media effectiveness studies to be used in leveraging future sales opportunities and proposal creation. 
Uses marketing expertise to help direct strategy and planning for product mix, sales tactics, and other department activities. 

Marketing Specialist Job Duties: 
• Researches and analyzes a variety of marketing information, including market 
trends, pricing schedules, competitor offerings, product specifications, and 
demographic data 
• Works with creative teams to come up with advertising copy, graphic designs, and 
sales materials 
• Enforces brand marketing guidelines throughout each product to create a cohesive 
feel to each campaign 
• Acts as a go-to resource for up-to-date, accurate research and market information 
• Adjusts marketing plans as needed in response to data tracking efforts 
• Gather and present information for client facing meetings and internal project 
management 
• Works closely with sales and management team to provide strategic insight and 
sales positioning, sales opportunity analysis, and client program monitoring. 
• Develops and implements comprehensive strategies and integrated marketing 
programs 
• Ability to translate complex data and customer-specific analysis 
• Marketing program recommendations and timelines 
• Manages detailed marketing program timelines and ensuring specific milestones and 
program deadlines are met on a day-to-day basis. 
• Conducts campaign and work events that hours needed which may include nights and weekends. 

Education Requirements:
• Four-year college degree or commensurate experience in marketing or advertising; sales experience a plus 
Skill/Experience Requirements 
• Media background/experience preferred 
• 3+ years of B2B strategic marketing program experience 
• 4+ years of marketing campaign development experience 
• Strong organizational, collaboration and communication skills 
• Ability to work independently and drive completion of marketing solutions across 
multiple markets 
• Ability to learn new systems/processes quickly and work in a fast-paced, deadline- 
oriented environment 
• Ability to collaboratively develop, manage and coordinate projects across multiple 
groups 
• Ability to manage and coordinate project status, requirements, changes, risks and 
issues to appropriate stakeholders 
• Extensive Microsoft PowerPoint, Microsoft Excel expertise and working knowledge 
of research practices and syndicated data systems such as Scarborough, Kantar, 
Media Radar, etc. 
• Knowledge of Media Channels and Marketing Strategy 
• Sales experience a plus

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