Do you love marketing? Do you love the power data and analysis gives to marketing? Then I have the job for you!Identifies and recommends key issues to be addressed by research after discussion with business team peers, manager, and other appropriate internal and/or external resources. Speaks up, expresses point of view with project team / brand group.
As the Associate Marketing Research Manager you would support the design, implementation, management, and analysis of marketing research projects. Addressing specific category and brand needs through data collection, analysis, reporting, and presentation.
Our client celebrates the risk takers, the doers, the believers, the makers. Because what they are really creating is inspiration.
In detail the primary responsibilities are:
Plans and recommends appropriate and cost effective research approaches, study designs and action standards under manager’s guidance and support.
Obtains research supplier bids and recommends a supplier, balancing cost, issue continuity and strengths/weaknesses of approved suppliers.
Supervises projects/outside suppliers to assure timely, high quality project execution, including questionnaire design, field execution, tabulation, and reporting. Ensures appropriate communication of project background and objectives, business issues and role of test in greater business decision making. Able to keep multiple projects moving forward simultaneously with a high degree of quality and integrity of work.
Interprets research data including summarizing, editing of supplier reports, writing conclusions, to clearly and persuasively communicate findings, implications, and action recommendations.
Ensures objectivity in the collection, analysis, and interpretation of research data through the application of approved standards and departmental practices. Appropriately uses testing guidelines.
Develops proficiency in the use and application of household panel, Nielsen and NET data to understand brand franchise and address business issues. Continues skill development by developing understanding of resources and knows when to engage others / manager. Familiar with application of planning and analytics information (e.g. market structure, marketing mix analysis, elasticities, etc)
Integrates strong consumer understanding into data interpretations. Builds understanding of retailer, competition, and marketing vehicles.
Develops skills in monitoring brand research expenditures to ensure budgets are maintained and all priority project needs are fulfilled.
Consistently uses and contributes to Knowledge Management. Has knowledge of prior research and performance history of the brand.
Demonstrates high standards and influences team members. Influences multiple levels of Brand Management: Associate, Sr. Associate, Brand Manager.
Coordinates research activities with Consumer Science, Sales, Packaging, Promotions, Corporate CIS, Senior CIS Management and Marketing Services.
Establishes strong partnership and supervises suppliers of research