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Marketing Research Manager

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If you have deep knowledge in consumer insights, you can join a fast-paced, collaborative environment that appreciates and rewards your contributions. As a leader on this team, you will…

• Partner with peers and leaders to collaborate on key initiatives and leverage best practices in consumer insights and strategy development
• Lead horizontal, large scale research initiatives particularly involving consumer and marketplace segmentation, and leading to impactful insights that drive strategy and decision making
• Diagnose and interpret business issues to identify knowledge gaps and make recommendations for appropriate research projects
• Serve as the key consumer insights contact for established and emerging client teams to obtain support for effective research and analytic plans
• Leverage a network of research suppliers to execute a wide variety of research studies & methodologies
• Present insights to business partners and stakeholders that drive business actions
• Influence leaders through story-telling, using an integration of multiple primary research studies, secondary sources, and marketplace intelligence
• Coach and mentor junior researchers

Required:
• College degree, with preferred major in marketing, economics, statistics, business, sociology, or psychology
• 5+ years’ experience in one or more of following areas: consumer insights, marketing research, marketing consulting, marketing strategy or equivalent
• Experience on either the supplier side or the client side within the marketing research profession
• Experience in planning, execution, and analysis of research studies across a wide range of survey techniques with knowledge of sampling and statistical survey analysis
• Strong analytic skills, including the ability to analyze and interpret large data sets, identify insights, and synthesize how these insights impact business decisions
• Strong writing and presentation skills, including the ability to present and defend research plans and recommendations based on research findings
• Demonstrated ability to operate independently with multiple constituents and shifting priorities
• Ability to lead internal and vendor teams in executing large scale research and analytic projects, as well as the ability to manage multiple in-process studies simultaneously
• Ability to travel between within North America (25%)

Preferred:
• Advanced degree, such as an MBA or an MS (statistics, economics, marketing research, consumer psychology, or related field)
• Experience at a Fortune 500 company or a company well-known for marketing discipline
• Specific experience in advanced research methods such as conjoint, discrete choice, segmentation and statistical modeling
• Experience directly managing people

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