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Marketing Research Manager

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Our client located in Westwood is looking for a Marketing Research Manager for a 3 month project (with the possibility to extend longer).

Under the general direction of the Director of Analytics and Insights, the Marketing Research Manager (MRM) will serve an instrumental role in providing high level analysis and oversight of market research projects which will shape institutional strategic planning and future business goals and objectives. Major duties include overseeing and conducting various types of market research, in addition to designing, developing, managing and implementing a broad array of primary research projects. This entails developing assessment strategies for programs in line with institutional needs, as well as new and ongoing initiatives and priorities.

Additionally, the MRM will procure and maintain syndicated research sources for various projects. Research projects will focus on strategic and tactical opportunities that drive enrollment and engagement for the client. The MRM will creatively work to support a culture of data-driven decision making. This position serves as part of a dynamic team that communicates research findings to multiple audiences, and within a department that places strong value on collaboration to accomplish institutional and campus-wide goals.

A. Quantitative and Qualitative Research (30%)
1. Using current standard research methods, gather or analyze data for various research projects. Define research requirements that support business needs and objectives for each research project.
2. Define research goals and guidelines for each research project.
3. Select and determine the appropriate methodology and techniques. Design the sampling frame.
4. Design and implement quantitative and qualitative research plans for each project.
5. Write survey questions, questionnaires, screeners or discussion guides.
6. Oversee external vendors and Analytics team to program and field research. Manage relations and negotiations with technical contractors, market research staff, IT, and other stake holders to ensure projects are completed within the expected time frame.

B. Research Recommendation, Analysis and Presentation (30%)
1. Translate research results into non-technical language and graphics to contribute to the development of programs.
2. Analyze results, interpret findings, and make actionable recommendations. Create and/or oversee creation of research reports.
3. Translate abstract analysis into information directly useful to defined goals and business objectives.
4. Prepare research and assessment findings for presentations in written, verbal and electronic formats, including a host of printed and published materials, ranging from simple correspondence to complicated professional publications and web delivered media.
5. Present findings to Deans, Program Directors and senior management. Explain fundamental research principles, such as significant testing or data collection methods.
6. Oversee and manage the use of online survey software, such as SurveyMonkey.
7. Analyze and evaluate the competition (both local and around the country) to provide updates.
8. Responsible for initital coding of surveys, translating the data for analysis, transforming htem into SPSS or other useful formats and designing (with collaboration with IT) into web based reports for various stake holders.

Project Management and Administration(30%)
1. Oversee all external research vendors throughout the lifecycle of research projects.
2. Provide junior staff members guidance in data collection and analysis.
3. Create, manage and oversee research schedules and timelines while ensuring that research projects are executed on time and on budget.
4. Keep interested parties apprised of steps along the research project lifecycle.
5. Maintain a database and list of viable research contacts, and recommend or allocate the best resource for a given business objective.
6. Provide online access to relevant research such as occupational forecasts, trends, competitive profiles; offer actionable recommendations to senior management and academic units.
7. Oversee work process and product of various team members.

Syndicated Research (10%)
1. Manage and oversee all syndicated data, such as Nielsen (PRIZM).
2. Interpret and analyze syndicated sources for trends and competitive information
3. Act as point of contact for syndicated vendors.
4. Based on existing data, provide segmentation, target audience and competitive profiles.
5. Develop forecasts and trends research.
6. Provide actionable recommendations based on data.

1. BA/BA in related field, such as Statistics, Sociology,Psychology, Business, Marketing or equivalent combination of education and work experience.
2. 3-5 years of experience conducting primary research, mix of client-side and supplier-side preferred.
3. Strong project management, time management, and organizational skills.
4. Strong written and verbal communication skills, including presentation skills.
5. Demonstrated ability to conduct large-scale analysis and research in an applied setting, including development of instruments, creation of meaningful variables, sampling, content and timing.
6. Expertise in writing survey questions, designing quantitative research, managing qualitative research, and using syndicated research.
7. Expertise in analyzing and reporting survey data, including frequencies, crosstabs, and significance testing.
8. Ability to infer actionable insights from strategic research, tactical research, and secondary/syndicated research, and effectively communicate those insights to varying constituencies.
9. Familiarity with relevant primary and secondary/syndicated research providers a plus.

If this sounds like a great fit, please apply and highlight your relevant experience!

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