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Marketing Research Analyst - Consumer Insights

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  • This is a (3) month temporary assignment with potential to extend
  • Local candidates preferred
  • Must have proof of eligibility to work in the US


    JOB SUMMARY:

  • Performs advanced analysis of the effects of various marketing efforts against desired results.
  • Drives development and analysis of company-wide guest satisfaction measures, utilizing statistical executions to inform on opportunities to optimize marketing tactics and direct future investments.
  • Helps define and optimize measurement strategy using a variety of techniques, ranging from data aggregation via statistical analysis to complex data mining.
  • Works with internal clients to develop standardized and automated reporting that feeds marketing decisions across the organization.
  • Partners with the Information Technology team to ensure best-of-class data management, analytics and reporting.


    SCOPE:
    This role is responsible for the design and management of select analytical practices that incorporate demographic and behavioral data from CI systems, online tracking data and 3rd party enhanced data, in partnership with internal marketing teams, to enhance understanding and increase value by application of actionable segmentation and models. It is also responsible for design and management of reporting solutions and analysis which drive the strategy and optimization of marketing programs and operational excellence.


  • Previous experience with marketing and customer sentiment strategy required;
  • Demonstrated experience with advanced statistical and modeling tools, SPSS required, excellent analytical skills required including advanced statistical and data mining techniques;
  • Ability to develop, measure, and report upon key indicators in support of strategy initiatives, marketing efforts, and operational excellence; ability to evaluate quantitative/qualitative data sets and determine “big picture” implications required;
  • Ability to work directly with internal clients/departments and lead research initiatives in support of strategy and marketing efforts; proficiency communicating research results in written, visual and verbal form required.
  • Strong presentation skills are a must;
  • Ability to work independently in a deadline oriented environment;
  • Experience in troubleshooting and resolving problems;
  • Ability to handle multiple projects required;
  • Desire to work in a fast paced environment required;
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