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Marketing Project Manager II

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• Provides creative direction and tracks progress against objectives to ensure that project solutions are appropriate for the targeted audience, meet project specific criteria, reflect brand standards and are consistent with strategic marketing and member retention goals

• Develops Communications Project Plans of a strategic or complex nature, which identify key issues, problems, approaches, performance metrics and resources required, and designs processes to address these problems

• Establishes effective professional business relationships with clients either alone or in cooperation with a Consultant.

• Instructs and educates clients on all aspects of project. Accountable for the development of project documentation for executives and other key clients to facilitate sharing of project outcomes and best practices

• Assists Consultants in developing Marketing Communications plans that support strategic marketing efforts. In support of the Consultant, may meet with clients to analyze short and long-term business requirements

• Establishes team membership and negotiates time commitments and resource allocation

• Plans and facilitates meetings, making formal presentations to various audiences that establish the procedures regarding the implementation of project outcome

• Provides leadership to Communication Project Teams in support of high-impact, multifaceted marketing and member retention programs.

• Projects are typically divisional, regional and (in some cases) multiregional in scope; they are also strategic and complex, requiring in-depth evaluation of key issues.

• Project outcomes must serve to effectively differentiate Client’s market position to a broad array of targeted member, prospective member and/or purchaser audiences.

• Project results must meet strategic objectives as well as demonstrate appropriate and consistent application of Client;s brand identity standards.

• Drawing on extensive experience and skills, may lead multidisciplinary, interdepartmental teams on high-visibility, complex member, marketing and new media projects designed to increase recognition of Client as a leader in quality health care.

• Plays a pivotal role in identifying key issues, formulating project direction, facilitating problem-solving and bringing projects to closure.

• Recommends solutions, communicates progress and evaluates results to ensure that project outcomes are appropriate for the targeted divisional or regional audience, meet project-specific criteria, reflect brand standards for design/voice/style and are consistent with strategic marketing and member retention goals.

• Models best practices for efficiency, timeliness and creativity.

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