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Marketing Project Manager

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Responsible for managing internal and external resources to plan, develop, design,

produce, and distribute Pearson's marketing, commercialization, and related

communications projects for assigned Strategic Marketing team and/or Line of Business

product managers.

Position reports to Marketing Program Manager, K-20.

Position Description

I. Vision and Planning

Participate in product/market planning and other activities to develop and maintain an

understanding of assigned market area(s)--products, strategies, customer base, customer

needs, etc. and the use of identified products/portfolios within those market areas.

Determine gaps in current best practices, and propose solutions to address these needs.

Use market research to help refine or focus execution of our marketing efforts.

Work collaboratively with assigned marketing/product managers, providing guidance and

recommendations regarding effective marketing tactics and media alternatives to efficiently

and effectively attain their goals for specific projects.

Maintain an awareness of the possible synergies between print and electronic projects with

other marketing channels (events and the website); make recommendations as

appropriate.

II. Project Management

Collaborate with Marketing and Product Managers to create/refine a creative brief,

including goals, themes, and deliverables for each marketing project.

Initiate appropriate project meetings to kickoff projects, gain greater knowledge of the

executional goals and expectations, and to effectively communicate project status with the

requesting partner.

Initiate appropriate creative launches to engage internal and/or external designers, writers,

and production services to ensure that projects meet creative and marketing objectives,

budget, and schedule.

Manage budget, schedule, and tracking requirements, and track project costs to ensure

that the project stays within budget.

Review project deliverables (creative and copy) and evaluate fit with stated project goals;

work with creative team to revise as required. Manage deliverables review and approval

process with project sponsor and other internal departments as required.

Maintain up-to-date project management tool and project tracking document to provide

timely visibility into all projects and current workload.

III. Production

Determine production and distribution specifications for each project. Coordinate with

production group to ensure execution activities meet time, budget, and quality parameters

required for the projects.

Guide product sponsor development of mailing specifications based on submitted

segmentation plan from the project sponsor.

IV. Follow-Up

Monitor campaign analytics for projects to inform decisions to improve future marketing

efforts.

Experience - External:

Education and Experience

Bachelors degree in marketing, communications, advertising or related field preferred.

Minimum 3-5 years experience managing communications materials development and

production, preferably within a marketing department in a corporate environment or an

advertising agency.

Must be able to demonstrate processes, knowledge of design and production tools for both

print and electronic delivery.

Be a quick study and possess the ability to thrive in a fast-paced project marketing team.

Be a highly organized, strong project manager with excellent communications and writing

skills, be able to multi-task successfully, and be responsive to multiple stakeholders.

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