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Marketing Project Manager

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Our client is looking to add a consultant to their Channel Marketing team who can help expand their market share through D2C marketing and consumer engagement efforts. They need a talented Marketing Project Manager to collaborate with them to identify key target markets and strategies and then execute these marketing programs. This consultant role will be asked to partner with internal stakeholders, external agencies and vendors and the in-house creative team to deliver D2C Marketing campaigns.

Key Responsibilities:
• Teaming with the Brand, Sales, Partner organizations, vendors and marketing/creative teams to support, manage and facilitate channel marketing plans that support the strategic business initiatives.
• Engage partners in productive dialog that quickly assesses needs and communicates status and plans.
• Strategic planning and tactical implementation of marketing programs and related budget. Assist in the development of marketing communication strategies and plans.
• Manage the development of materials including sales brochures, direct mail, electronic messaging, and training pieces ensuring materials support business and marketing initiatives such as events, tradeshows etc.
• Provide timely internal communication and cooperation.
• Provide input into the budget process and manage costs within budgeted guidelines.
• Assist with planning and tracking of marketing budget to ensure initiatives generate ROI and measurable results.
• Take responsibility for post-analysis of channel marketing initiatives - generate an intellectual knowledge base on what works and what doesn't.
• Keep abreast of industry trends and foresee future initiatives and responses.
• Proactively gather information on competitor’s marketing strategies and materials.

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