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Marketing Project Manager

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Seeking for a Marketing Project Manager to partner with Senior Manager and team on strategic execution of integrated communication plans and marketing tactics supporting the Travel Industry Sales team. Responsible for project management of marketing campaigns, materials, and programs which require alignment and communication with stakeholders in Sales, Marketing, Advertising, Legal, Publicity, etc. Participate in and understand channel strategy, develop annual channel campaigns to align with key initiatives. Define tactics and supervise team to properly support campaign content for the respective channels to drive overall demand to the channels.

MAJOR RESPONSIBILITIES % OF TIME
Trade Marketing Campaign Development and Project Management
• Create scope of work documents for internal department’s project development guidance. i.e. Advertising creative briefs, etc. 75%
• Create sales tools in order to better educate the trade industry about the destination, increase awareness and drive ticket and package sales
• Responsible for campaign development, implementation and communication, ensuring strategic alignment to all key stakeholders in areas including: Advertising, Brand Marketing, Sales Channels, Legal, License Partners, etc.
• Planning/development of annual communication schedule and updates
• Leads strategy/creative review process for channel needs
• Manage event or campaign needs/channel assessment process
• Ensure campaign materials are developed and delivered in accordance with timelines and budget
• Development of look back analysis on specific programs
• Utilize data to develop recommendation for current program enhancements maximizing ROI while leading projects for additional market campaign’s based on industry trends and data.
• Ensure that website and email content for the Travel Trade is up to date and on strategy.
• Provide input and direction to other divisions which have impact on Trade segments including Advertising, Brand Marketing, Corporate Partnerships, Resorts, and UPRV promoting idea generation; product trial and analysis on product alignment with objectives and resources.

Team Management and Supervision
• Supervise team members in the execution of campaigns on timeline and within budget. Ensure campaigns are aligned with strategy.
• Work with sales channel leadership to ensure alignment on strategy and tactical planning prior to development.
25%
• Work with internal departments to secure feedback and approvals for channel campaigns
• Develop annual timeline for all channels ensuring cross channel communication and process is streamlined.
• Interact with internal sales partners and client account reps to align program functional needs within retail, OTA, at home and Wholesale environment guidelines & parameters.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.

Please contact me at wpayne@aquent.com. Thank you!

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