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Marketing Project Manager

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General Responsibilities: Planning Lead and coordinate the development of the promotional calendar, and short and long term planning of promotions. Transform customer insightjs into inspiring merchandising messages and initiatives. Effectively manage the portfolio of merchandising positions and pages to ensure that promotions meet customer needs and expectations. Coordinate with other marketing channels to get adequate campaign support. Benchmark merchandising activities and capabilities vs. competitors. Evaluate market opportunities and identify trends for use in effective decision making. Coordinate with other marketing team members to ensure consistency in marketing messages. Work closely with market managers or deal coordinator to request attractive and compelling deals.Production Load deals through a content management tool. Produce merchandising pages. Ensure localization of deals across points of sale is adequate. Provide quality assurance. Create campaign briefs to provide support to market managers.Campaign management and measurement Manage day-by-day interaction with points of sale. Manage and execute tactical promotions. Monitor and report campaign performance and react accordingly. Ensure maximum shopping and conversion and product visibility as a result of webpage layout optimization Time allocation is 30% strategical / 70% tactical.

We are looking for an experienced marketing project manager to manage and execute website sale events and promotions. The primary goal of this role is to launch promotions and initiatives that will deliver on key financial metrics, as well as help delight customers while addressing the needs of advertising sponsors and key suppliers. In this role, you will work with destination merchandising, supplier management and media sales teams to identify, plan and deliver promotions that will leverage the breadth of the Client's travel inventory to present relevant deals to customers. This will require you to become an expert in all of the Client's merchandising, ad serving/targeting and reporting tools and develop strong relationships with creative and web production teams.

Responsibilities:
• Manage all tactical details for specific promotional events, including coordinating projects with destination merchandising, supplier management, creative, web production and media sales teams.
• Work with the supplier management team to support supplier contracts through merchandising opportunities, as well as proactively source inventory to meet consumer demand.
• Drive promotional merchandising by working with marketing channel leads. These activities include: selecting deals and offers to merchandise, optimizing ongoing ad placements and managing approvals and timelines. • Optimize performance of live campaigns and provide direction and implementation for upcoming campaigns. • Review and analyze promotional results and make recommendations and execution plans for future promotions based on these results.

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