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Marketing Project Manager / Analyst – Card Benefits Site

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Our large global credit card client seeks a Project Manager to shepherd content updates and releases for its Card Benefits Site. The Cards Benefits digital experience provides customers with a holistic view of their credit card benefits and all it offers.

The PM role is responsible for managing aspects of the implementation of site enhancements and content changes. In addition, the PM is responsible for setting up and reporting on customer behavior and Key Performance Indicators of the site and managing budgets and site traffic forecasting.

Key Responsibilities:
• Manage the site assets (site change/enhancement requirements, creative, copy, and legal approvals), including: logging assets into the team and vendor Sharepoint sites, developing inventory logs, and managing version control.
• Review site changes for usability and ADA compliance (will train on ADA compliance).
• Audit of systemic reports from the site to verify content accuracy
• Reporting and analysis of site performance data, including but not limited to Site Catalyst analytics.
• Manage Site traffic forecasting and trends.
• Analysis of online survey results and dissemination of customer satisfaction issues and pain points to sponsors.
• Management and reconciliation of Online offers linking over to Card Benefits pages.
• Manage creative and site enhancement budgets and associated reporting.

Qualifications:
• Bachelor degree
• Excellent organizational skills, project management and attention to detail.
• Strong in analytical skills with knowledge of Excel (and basic macros), Word and PowerPoint
• Prior experience in Site Catalyst preferred
• Verbal and written communication skills
• Teachable, self-starter with the desire to shape their role
• Customer focused and committed to site excellence

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