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Marketing Project Manager - CRM/DM

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Responsible for Conceptualizing and delivering CRM programs (retention, consumption and acquisition)
- managing customer attrition (different programs to launch throughout the year)
- Create project implementation plan - work across the marketing team
- Build trust and be an influencer across mktg team
- End-to-end number crunching
- e.g. bounce back offer program to placing more orders (start-to finish: what does that program look like? Setting communication and meetings with stakeholders, work with finance team to come to life - ideation through end-project
- Strategic and manage business and collaborate with all other teams
- Likes challenge; self-motivated and driven
- Club Member Activation:
- Conceptualize and execute promotions to drive cross-sell/up-sell across all product lines.
- Collaborate with Insights, Business Excellence, CRC, Brand, eCommerce, Supply Chain, Boutique Operations,

Logistics & Social Media teams to implement the promotions in a seamless manner
*Improve Activity Rate
*Support the company in consistently achieving forecasted capsule sale
- Services Projects:
- Conceptualize and implement new services/enhance or phase our current services based on Market Research, and CRC feedback.
- Identify ways to effectively market these services to drive usage and customer engagement with the brand.
- Collaborate with Delivery Services, Logistics, Insights, Business Excellence, Boutique Operations and CRC to launch and market these services.
*Improve the relevant KPIs and Customer Voice
*Increase awareness and usage of the key services within relevant customer segments

Budgeting & Planning:
- Complete recaps and reports, providing assessment, identifying opportunities and initiating recommendations/solutions for both existing and developmental programs.
*Ensure timely launch of activities on plan and within budget

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