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Marketing Programs Manager (Warranty)

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Warranty Expiration Notification (WEN) Program, Global 1:1 Marketing - Program Manager

Looking for a marketing program manager to help lead the development of a globally scalable direct response model for the After Point of Sale (APOS) WEN program. Ideal candidate will have a marketing background with project/ program management experience. Candidate will be engaging with multiple vendors and resources for a global project, must ensure all elements are completed on time, in sequence and according to spec. Experience building a Business Requirements Document, basic understanding of data manipulation/processing, CRM and direct response marketing. Help to establish communication strategies for campaign efforts by audience and segment. Determine appropriate communication vehicles and mix strategies to support integrated campaign objectives and performance targets. Utilize 3rd party customer data and direct customer interaction information to provide feedback to the product group and messaging team.

Experience working with sales and marketing managers, CRM and business intelligence teams, email and direct mail vendors
Analytical skills to solve complex problems, ability to resolve conflicts by gaining consensus from stakeholders
Strong time management skills and experience meeting multiple deadlines in a short time frame
Analyze data to make decisions that affect the project and timelines
Facilitates alignment, coordinates execution and delivery of deliverables
Inputs marketing mix recommendations into planning process based on best practices & campaign analytics
Manages day-to-day program activities, including working with virtual team to drive execution against objectives and deadlines
Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, program milestones are hit, and in-period adjustments made based on requirements and/or market shifts
Adapts communication techniques for audiences at multiple internal and external levels

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