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Marketing Programs Manager (Biotech)

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This individual will work with product marketing and senior ICM personnel to drive winning marketing strategies and associated campaigns/programs in concert with commercial business strategy and brand strategy. This person will consult with established policies and procedures to create strategic design and communications plans, and maintain quality assurance and integrated communications across multiple outbound marketing channels. This person will interact with a matrixed, geographically dispersed team of commercial personnel in the execution of the above.

Understand customer needs in key segments and, working with product marketing and senior ICM personnel, translate these needs into successful marketing programs that drive revenue growth.
In cooperation with Corporate Marketing functional managers, drive the development and execution of targeted marketing messaging and programs, go-to-market strategy and tactical activities, managing and liaising agency or third party involvement when appropriate.
Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management.
Work collaboratively with product marketing, providing input on product positioning, messaging and outbound marketing strategy/mix.
Manage outbound marketing spend and forecast and ensure that deliverables are entered into Aprimo as appropriate.


Effective leadership and facilitation to drive consensus and alignment across functions/partners
Highly organized to manage multiple programs simultaneously
Good judgment to help guide strategies and ensure that assets deliver on the creative brief
Proficiency with MS Office, particularly PowerPoint, Excel, Word
Strong communication/presentation skills to sell ideas and programs to diverse audiences and senior leadership


2-5 years of experience in marketing, marketing communications and/or product marketing in life sciences.
Proven track record and experience in developing outbound marketing campaigns.
Sales experience highly desirable.


Bachelor degree in the biological sciences, chemistry, genetics or business/communications.
MBA in marketing is a plus

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