Marketing Programs Manager

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This individual will work with product marketing and senior personnel to drive winning marketing strategies and associated campaigns/programs in concert with commercial business strategy and brand strategy. This person will consult with established policies and procedures to create strategic design and communications plans, and maintain quality assurance and integrated communications across multiple outbound marketing channels. This person will interact with a matrixed, geographically dispersed team of commercial personnel in the execution of the above.

Tasks and Responsibilities:
Understand customer needs in key segments and, working with product marketing and senior personnel, translate these needs into successful marketing programs that drive revenue growth.
Exercises judgment within defined procedures and processes to help guide strategies and ensure that all layouts and copy deliver on the Creative Brief.

In cooperation with Corporate Marketing functional managers, drive the development and execution of targeted marketing messaging and programs, go-to-market strategy and tactical activities, managing and liaising agency or third party involvement when appropriate.
Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management.

Work collaboratively with product marketing, providing input on product positioning, messaging and outbound marketing strategy/mix.
Manage outbound marketing spend and forecast and ensure that deliverables are entered into Aprimo as appropriate.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.

Skills
Preferred Experiential Background:
2-5 years of experience in marketing, marketing communications and/or product marketing in life sciences or high-tech industry.
Proven track record and experience in developing outbound marketing campaigns.
Sales experience highly desirable.

Preferred Educational Background:
Bachelor degree in the biological sciences, chemistry, genetics or business/communications.