The Program Manager’s key function is to assist the thought leadership team lead in managing all strategic and marketing communication tactics for the institutional retirement business. To assist the lead, resource must manage integrated campaigns, reporting/routines, and support strategic planning.
DUTIES AND RESPONSIBILITIES:
Manage integrated campaigns, Percent of time: 80% Marketing plan development: Develop a thought leadership marketing plan through coordination and integration across business goals and marketing programsStrategic planning: Develop a channel plan, communications calendar and go to market strategy Strategic lead: Interact with the LOB and the marketing partners to develop marketing collateral and outputs that meet strategic business and demand generation goals Marketing communications: Partner with lead agency to capture strategic projects and tactical execution from lead and partner agenciesValidate schedules to ensure all reviews and socialization are accurate and incorporatedHold channel and agency partners accountable to drive toward execution of marketing programs on time, on budget
Reporting / routines, Percent of time: 10%Preparing reports on program results: Coordinate with metrics team to ensure measurement is completed and presented to larger audiencesAnalysis of all critical processes impacting marketing effort; identify and mitigate risks
Other duties, Percent of time: 10%Assisting team lead in Ad Hoc special projects and presentationsProgram manage execution of tactics as needed due to team capacity
REQUIRED: College Degree 2-5 years experience in marketing communications and/or strategy Strong editorial and project management skills to execute marketing communication programsAdvanced proficiency in PowerPoint and Intermediate proficiency in Excel programsAbility to successfully interact and influence business partners across a variety of business areasStrong attention to detailAbility to work independently and in a team
DESIRED: Master’s degree Experience in Institutional Retirement Experience in financial servicesPrevious BAC experience helpful in understanding BAC’s Business as Usual processes for project execution