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Marketing Program/Project Lead Retention

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The Project Lead will execute retention programs to meet our client's For BUSINESS Retention business objectives. This position will co-develop marketing campaigns for Retention programs, such as Direct mail, Email and Outbound Telemarketing (OBTM), provide business requirements for retention offers being created. Create call center communications and incentives to drive agent performance. The Project Lead is expected to work independently; activities will include working with cross-functional groups (i.e. Sales, Sales Operations, Customer Service, Business Analytics, Finance, Commercial Operations, etc.) to identify solutions and enhancements in support of the retention programs. This position may require travel to our client's for BUSINESS Call Centers, as needed.


Responsibilities:
• Manage sales operations by working with Call centers partners to execute retention programs
• Achieve results by leveraging internal and external (marketing agencies, call center vendors, et. Al.) resources
• Work cross functionally with Business Analytics, Finance and Revenue strategy to determine the ROI of the respective retention programs, as well as, the impact on revenue, churn and customer value
• Understand, gather, document and effectively communicate program requirements to cross functional partners and ensure that solutions meet the program needs and objectives.
• Facilitate meetings and proactively work action items, and ensure that issues are brought to resolution
• Work collaboratively with all levels of management and provide ongoing status of business projects.
• Primary interface and subject matter expert for day-to-day operations necessary to maintain key business goals
• Track, analyze and communicate key retention metrics
• Use effective time and project schedule management to consistently meet deadlines for program launch

Qualifications:
• Bachelor’s Degree
• 3-5 years relevant experience (Marketing, Research, Analytics or Project Management) required
• Ability to effectively operate within diverse and cross-functional groups
• Experience working with call centers, managing outbound telemarketing and direct mail campaigns
• Strong problem solving and analytical skills, including a qualitative and quantitative skill set
• Proficiency in standard MS Office applications
• Results-oriented
• Ability to accommodate change and adapt accordingly
• Excellent communication skills, including working effectively with business and technical managers

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