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Marketing Program Manager (ultra high net worth market)

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Our large, Fortune 500 financial/banking institution client seeks a Marketing Program Manager to support the development and execution of integrated marketing campaigns for Firm's Ultra High New Worth (UHNW) segment.

*This is a 12-month role, with possible 6-month extension. The position is on site and can report either NYC or Boston, MA.

Responsibilities include the following:
• Manage development of sales presentations for UHNW segment.
• Ability to copywrite, edit and review content for brand tone and proper messaging.
• Support approval, communication, execution and stewardship of core brand guidelines to ensure integrity of the UHNW brand(s) at both national and local levels.
• Create and communicate written creative briefs for use by agencies (e.g., creative, advertising, packaging, collateral, merchandising, etc.) to direct concepts for effective execution of marketing programs and objectives.
• Support execution of brand delivery components for nationally sponsored events.
• Create detailed project completion plans, budget estimates and schedules.
• Manage day-to-day operational aspects of a project, scope, budget, timelines, etc.
• Motivate teams of cross-functional disciplines (strategy, design and development) to achieve the desired project goal.
• Collect and document project requirements, working with the senior manager and internal team to identify all business needs
• Preparation and presentation of schedules, budgets and other documentation to clients.
• Assist in QA efforts for assigned projects and clients.
• Coordinate and manage third party and in-house agencies.
• Gather and organize assets from SMEs.
• Post creative and secure all necessary internal approvals from key stakeholders to legal and compliance.

Minimum Requirements:
• Minimum of 5 years of Marketing experience preferably in an agency and/or financial services environment.
• Experience implementing visual and verbal guidelines for a brand and/or portfolio of brands.
• Experience in execution of integrated marketing campaigns, preferably in the UHNW/luxury market.
• Must have strong copywriting and editing skills with experience in those disciplines preferred.
• Knowledgeable on the latest online marketing strategy and tactics as well as print production techniques.
• Excellent organizational skills and ability to manage multiple projects efficiently.
• Excellent oral and written communication skills for effective communication to clients, internal staff and the management team.
• Passion for learning.
• Experience managing risk in development of marketing materials and sales presentations within a regulated environment.
• Good relationship building with strong influence and collaboration skills.
• Experience working with both internal and external agency partners.
• Able to thrive in a fast-paced, self-starter, and collaborative environment.

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