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Marketing Program Manager

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Do you have a passion for developing and implementing marketing strategy?
Have you created or enjoy the challenges of refreshing existing marketing collateral?

If you answered YES to both of these questions, then this just might be the perfect position for YOU!

Our biggest Fortune500 Financial Services Client is seeking a Marketing Program Manager to assist the Community Engagement Team in executing marketing strategy, programs and tactics. To excel in this role, the candidate will have to develop a working knowledge of the Commercial and Global Wealth and Investments lines of business, the ability to manage cross-LOB programs, and execute strategy to refresh and develop marketing collateral.

** 12-18 Month Contract - On-Site In Boston with FT Hours - W-2 (Includes Full Medical Benefits after 30 days) **

DUTIES AND RESPONSIBILITIES:
1. Create/Refresh Marketing Collateral:
• Partner with line of business partners, agency partners, compliance, internal subject matter experts and internal marketing teams to execute new collateral and refresh existing collateral
• Ensure customer-facing associate and agency partner awareness and readiness is in place
• Develop and manage program schedules. Validate schedules to ensure all reviews and socialization are accurate and incorporated in a timely manner.
• Analyze all critical processes impacting marketing effort; identify and mitigate risks
Percent of time: 40%

2. Manage Cross-LOB Programs:
• Support the execution, delivery, promotion and measurement of the Community Engagement Team marketing plan
• Gain solid understanding of Community Engagement Team strategies and the lines of businesses involved to execute against marketing strategy
• Partner with agencies, marketing partners, compliance and the line of businesses to manage and execute cross-LOB programs
• Hold the marketing line of businesses, agency partners and compliance accountable to drive toward completion of programs on time, and on budget
Percent of time: 40%
3. Other Duties:
• Support ad hoc requests for contributions to presentations and provide information to relevant teams
• Assisting Community Engagement Team in ad hoc special projects
• Program manage execution of tactics as needed due to team capacity
Percent of time: 20%

SKILLS AND ABILITIES:
• Experience with marketing program development and execution
• Executive level relationship management
• Ability to understand banking business as usual methodologies for project execution
• Ability to successfully interact and influence business partners across a variety of business areas
• Strong project management skills and experience
• Strong attention to detail
• Ability to work independently
• Bachelor’s degree required
• Proficiency in PowerPoint and Excel programs
• Financial acumen and industry experience is highly desirable
• Strong written, presentation and communication skills

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