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Marketing Program Manager

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Fortune500 Bank seeking experienced Marketing Program Manager in Charlotte, NC.

(5-month contract with extension opportunities - Full-Time/On-Site hours Mon-Fri)

This marketing teammate will lead integrated demand generation programs targeting the bank's customers with investment solutions. The ideal candidate has at least 10 years of marketing experience in the financial services industry. Candidate must have strong complex project management skills and proven ability to lead a cross-functional team to rigid deadlines.

Responsibilities Include:

• Integrated Program Development and Execution: Lead the development of integrated marketing programs designed to generate demand across lines of business
1. Manage a streamlined customer experience by partnering across functions and lines of business to orchestrate marketing consistent communications across channels from initial touch point to local engagement
2. Partner with Consumer/Preferred marketing partners to deliver a unified message to the bank's affluent customers
3. Partner and influence across multiple marketing functions to ensure seamless execution of programs against tight timelines. Key Partners include: Analytics, Digital, Field, Product, Brand and Content marketing as well as external agency partners)
4. Socialize programs and obtain buy-in from key stakeholders, including multiple governance routines as well as multiple line of business and marketing partners
5. Leverage project management routines including development and management of detailed project plan
6. Identify KPIs and work with analytics partners to establish comprehensive measurement and reporting plans

Ideal candidate should:
• Have at least 10 years of marketing experience in the financial services industry
• Have strong cross-functional project management skills including developing and managing to detailed project plans
• Be a proactive, strategic thinker who can deliver on requirements while working independently to lead and drive initiatives.
• Ability to influence leaders with competing points of view while maintaining a positivity and professionalism

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