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Marketing Program Manager

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Long term contract assignment for a Marketing Program Manager. This role requires a strong background, campaign development and message strategy, creative and production processes, and working knowledge of integrated, multi-vehicle marketing strategy, planning and execution. The role will partner with a variety of roles within the CSB organization, including day-to-day partnerships with GTM teams, Marketing Planning and Media Planning, as well as other organizations within Marketing, including Regional Creative, Production, Merchandising, & Cycle Planning. The role requires:

*Ability to support CSB creative strategy and principles, and represent strategy and approach across the organization.

*Ability to write clear, crisp, benefit-oriented creative briefs that summarize and filter information from GTM, Merchandising, Cycle Planning, Marketing Planning and MPP SAM sales teams.

*Ability to review concept / creative work in progress, and provide a clear POV and meaningful feedback.

*Ability to work up, down and sideways as a lean segment-side team (MPP) and lean CSO Creative team, this role will need to scale within the organization from day to day working teams to production leads to potential presentations to executives.

*Ability to represent (and present) creative work, as needed, to socialize and drive alignment across the organization.

Specific responsibilities will include:

*Lead Creative Campaign Planning

*Partner closely with GTM, Merch and Planning teams during campaign planning timeframe each quarter / cycle

*Identify creative strategy / campaign themes for cycle in response to Merch roadmap and business priorities and the GTM marketing plans

*Draft MRFs that define scope for Agency

*Partner with Regional Creative and GTM to prioritize scope / budget, if needed

*Draft and deliver a MPP Message and Content Strategy

*Leverage Consumer framework to draft a Content Strategy to guide planning and govern MPP messages in market.

*Implement message approach across MPP to support message consistency / message reduction

*Draft Campaign Briefs on behalf of CSB for MPP-only initiatives

*Work closely with GTM / Merch / Planning teams to capture input, draft briefs, and review / approve with key stakeholders

*Partner with Regional Creative to review and submit to the Agency

*Provide oversight / review Production Briefs in partnership with GTM Vehicle Lead (where appropriate)

*Capture MPP creative / vehicle requirements for CSB-led 360 Briefs

*Ensure MPP requirements for cross-segment campaigns, like Black Friday / Cyber Monday are clear and organized

*Support Creative CSB Lead to ensure MPP is well-represented in joint campaigns

*Review all MPP concept, creative development and work in production

*Ensure creative and messaging supports GTM objectives and plan

*Ensure creative is aligned to brand and creative platform

*Ensure creative in production is aligned to handover guides / concepts

*Manage weekly+ Creative Reviews

*Capture and summarize MPP concept / creative development input from stakeholders

*Reconcile Merch / Cycle Planning / GTM feedback on behalf of CSB and partner with Regional Creative to ensure feedback is clear

*Identify opportunities to streamline routings and reviews

*Manage a weekly MPP Creative Status

*Partner with GTM, Merch & MPP SAM sales team to identify best approach for sharing and reviewing key creative milestones (brief due dates, concept reviews, production reviews, etc) Required:

*Experience drafting / leading Creative Briefs

*Experience managing or facilitating the creative process (concept to execution)

*Experience providing creative feedback and working with creative resources

*Experience representing creative work to stakeholders

*7 - 10 years in marketing or like-minded creative marketing / campaign management role.

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